Avon X VDL – K-Beauty Cult Favorite Makes its way to the US

Introducing Avon VDL! The K-Beauty Cult favorite is making its way to the United States and is now available through Avon Representatives nationwide!

What Makes VDL So Advanced?

VDL is a well-respected K-Beauty brand that is known to be the MUST-HAVE product for achieving glass skin. The products are infused with VDL Lumilayer technology.

This exclusive technology creates bright shades of colors by layering different shades of light.

That’s right – VDL technology is so advanced that they have found a way to capture different shades of light for you to add to your skin! Other primers on the market are formulated with artificial colors, where as VDL Lumilayer technology captures actual light pigments.

Can you imagine being able to apply pigments of light onto your skin? Think about how much clearer and purer that truly is!

VDL was able to identify two major shades of light to formulate its products.

The Light Shades Included in VDL Primers

VDL was able to identify and capture two shades of light and included them in the technology for their primers. Both shades assist in helping achieve a healthy and youthful glow.

Blue Light Pigment

The blue light pigment is found in baby’s skin and sets off a clear translucent look.

It makes sense doesn’t it?

If you think about it, isn’t blue found in most clear shades? Doesn’t water emit a blue pigment? Think of the waters in the Caribbean.

It’s blue right?

Same with glass?

It’s clear. It’s pure.

Red Light Pigment

The red light pigment in a bright and healthy complexion. When your skin is dull, it’s emitting less of the red pigment. Instead, dull skin emits a yellow pigment, which causes it to lose it’s healthy bright look.

When VDL combined the blue and red pigments together, they found that those two pigments created the most healthy youthful glow.

The Difference Between Mixing Light and Artificial Colors

Think about when you were a kid and mixed paint colors together. Was the shade you mixed always a flattering color? It might have been ok when you mixed two of the right colors together, right?

But as you continued to add more colors to the mixture? What happened to the paint? Didn’t it eventually become dark and muddy? It may have even had a grey tone.

Now let’s talk about mixing light pigments.

When you mix light pigments together, it doesn’t become darker, or muddy. It actually becomes brighter!!

Since VDL absorbs and reflects light, your skin will glow with vitality, even when you layer the pigment!

VDL X Avon Products – VDL Lumilayer Primer is Glass Skin in A Bottle!

The Avon X VDL Collaboration will bring with it a number of exciting new products meant to push the boundaries of makeup and inspire young women to realize their dreams and desires through beauty.

The superstar of the lineup is the Avon X VDL Lumilayer Primer, known as “Glass Skin in a bottle.” It actually is THE product that started the K-Beauty Cult following for VDL.

VDL Lumilayer Primer is the must-have primer for achieving glass skin. It’s a radiance enhancing primer that captures and reflects the light to create a smooth canvas. What results is a soft luminescent glow.

Avon X VDL Lumilayer primer contains one-of-a-kind prismatic pearls that emit a soft violet sheen. The Pearls blend into your skin to add dimension into the high points of your face and add a natural looking strobe effect.

VDL Lumilayer primer will be available in a bottle as well as in a unique cushion formula. Cushion products are another example of cult-favorites in any K-Beauty routine.

How VDL Lumilayer Primer Can give you Glass Skin

Glass skin is the hottest K-Beauty trend making it’s way to U.S. runways. It is identified by skin that is so lustrous and flawless that it appears lit from within.

The VDL Lumilayer Primer by Avon leaves a pearlescent finish that reflects the light and adds dimension and highlight just where you need it most. Paired with the Belif True Cream Aqua Bomb, your skin will have exactly the amount of hydration and glow that it needs to achieve the sought-after dewey look.

The Other VDL Products Offered by Avon

Avon is offering FOUR of the top-rated cult favorite VDL products. Each product gives you a different kind of coverage to achieve a different kind of look.

We talked above about how the VDL Lumilayer primer will give you a glass skin glow by using violet and blue light crystals. But what kind of looks can you create with the other VDL X Avon face primers? Let’s take a look:

• VDL Lumilayer Primer Fresh – Sparkling blend of red, gold and white pearls that absorb and reflect light to create a warm, radiant glow. This is the perfect primer to create a warm, sunkissed glow.
• VDL Satin Veil Primer – Soft-veiling polymers and prune water comprise this skin-perfecting primer, which blurs pores and replenishes skin while fighting off shine. This advanced, high-quality formula will improve skin’s elasticity and smooth its texture over time.
• VDL Lumilayer Metal Cushion Compact – Bring out your radiance with this skin-enhancing metal cushion primer, which highlights, primes and perfects skin for a nice glow. Designed with a travel-friendly metal compact and a cushion that will apply the formula with ease.

AVON X VDL Pantone Products

Besides the ever popular VDL Lumilayer primer becoming available from Avon Representatives in the United States, the company will also be adding other VDL favorites to it’s portfolio. Some of these favorites include:

VDL Pantone – a color spin off, VDL pantone features a 12-shadow expert color eye book, an expert radiance fix mist for makeup setting, and a real velvet lipstick.

Plus so much more.

About VDL US – Coming Soon to Avon

Born from the innovation-brewing streets of Seoul, Korea – VDL is a fearless cosmetics brand that pushes the boundaries of makeup to create a sensual and animated makeup world.

It is an international cosmetics brand founded in 2012 by The Color Lab of LG Household & Health Care.

VDL seeks to be dedicated to young women who actively seek out and realize their dreams and desires. VDL prides itself on being the brand for go-getters.

It provides the key to unlocking the desire for beauty by presenting endless variations of colors. These presentations are made through interactions with world-renowned makeup artists, designers, and celebrities.

Our mission is to create a vivid and sensuous makeup universe.
“Dreaming” the dream is never enough for us; we “Live it.”

It is only natural that our idea of beauty is real and alive, with presence that appeals to and satisfies all senses. Vast, vibrant colors, delicate and sensuous textures, unique scents and new, original colors, all delivered with technology and expertise—these are the actions we take to realize and “live” the mission of VDL.

The Avon X VDL Collaboration

Avon X VDL is the newest collaboration brought to the over 136 year old company since it’s takeover by LG H&H in September 2019. VDL is just one of many exciting new collaborations with Avon. Prior to integrating this K-Beauty cult favorite brand to its portfolio, LG announced Avon would be partnering with:

• Avon X The Face Shop – Avon’s collaboration with The Face Shop brings K-Beauty Favorites like the super popular Ink Lasting Cushion Foundation and two super versatile eye shadow palettes in the Mono Pop Eye Shadow Palettes.
• Chi Haircare Essentials – Chi is known for it’s amazing quality haircare. The Chi Haircare essentials line is 90% natural and exclusive to Avon! It offers a popular shampoo, conditioner, repairing serum and thermal protecting spray.
• Avon X Belif – The best selling moisturizer in Korea’s super competitive beauty market and #1 selling moisturizer at big box retailers is now available through Avon Representatives. Use code WELCOME10 to get it 10% off!
• Elastine Propoli Thera Hair Care – This luxurious haircare brand is made with ingredients formulated by BEES to help strengthen and repair your hair!

Where to Buy VDL Products in the United States

VDL Products are being offered in the United States through Avon Representatives. You can shop Avon X VDL products online through your Avon Representative’s e-store.

Buy Avon X VDL products at a discount when you sign up for an Avon Membership. You could get up to 40% off your favorite VDL products when you sign up to become an Avon Representative.